Project Overview
In Spring & Fall of 2015, I worked with Herschend Family Entertainment on multiple projects, including the evaluation of pre-existing desktop and mobile products for Dollywood and Silver Dollar City. I also tested and redesigned a new website and booking product for DreamMore Resort in Pigeon Forge, Tennessee.
This research helped deliver:
▸user feedback from dozens of in-lab and remote interviews
▸new prototypes to reflect research findings
▸final highlight video reel & report deck
This research helped deliver:
▸user feedback from dozens of in-lab and remote interviews
▸new prototypes to reflect research findings
▸final highlight video reel & report deck
My Role
I worked with our internal team to create an overall research strategy. I took notes during interviews, performed qualitative analysis, and surfaced major findings from the user research. Using these findings, I created a new prototype to validate in a second round of testing. Finally, I created and presented a final highlight video reel and summary slide deck for internal stakeholders.
Research methods leveraged throughout these projects included:
▸think aloud / cognitive walkthroughs
▸structured interviews
▸usability testing on both desktop and mobile
▸task analysis
▸comparison and feature preference between client products
Research methods leveraged throughout these projects included:
▸think aloud / cognitive walkthroughs
▸structured interviews
▸usability testing on both desktop and mobile
▸task analysis
▸comparison and feature preference between client products
Cover Photo: Todd Van Hoosear (Day 9: Pigeon Forge, TN (Dollywood))[CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)], via Flickr
Header Image: Dollywood.com/Resort
Header Image: Dollywood.com/Resort